LinkedIn Infographics for Alejandro Cremades

Turning startup frameworks into clear visual insights

At a Glance

Industry: Startups, venture capital, and education
Platform: LinkedIn
Content type: Educational infographics and visual frameworks

Alejandro Cremades shares startup and fundraising knowledge with founders and investors. The goal of this project was to convert complex ideas and long form content into visuals that are easy to consume on LinkedIn while maintaining credibility and depth.

The collaboration started with a single test design and quickly grew into ongoing work.

The Challenge

Professional investors need more than just a wallet:

Designing for kids always means designing for parents as well.

The product needed to feel playful without looking careless. It had to be colorful and fun for children while still communicating safety, clarity, and credibility to parents making purchasing decisions.

At the same time, Toveedo was preparing to launch a tablet product alongside its content platform. This introduced another layer of complexity. The design had to scale across the website, advertising, social media, and physical packaging without losing consistency or trust.

Without a clear system in place, it was difficult to convert interest into confident purchases.

Design and Execution

I focused on creating a clean and friendly UI and UX system that feels intuitive from the first interaction. Playful visuals were balanced with structure, spacing, and clear navigation to make the experience easy for both kids and parents.

Alongside the platform design, I designed the e-commerce website, tablet visuals, and packaging and all supporting marketing assets, including banners, flyers, social media posts, and ads. Everything was designed as part of one connected system so the brand felt consistent wherever people encountered it.

Results and Impact

The tablet launch exceeded expectations.
10,000 tablets were sold within the first two months.

The brand became more cohesive and recognizable across all channels. Parents felt more confident engaging with the product, and the team gained a scalable design system they could continue to build on.

Final Outcome

This project helped transform Toveedo from a content driven idea into a polished, credible product. The design now supports both user experience and business growth, positioning the brand for long term success.

 

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