Taveedo
A kids video platform built for trust, engagement, and growth
At a Glance
Industry: Kids’ education and video content
Location: New York, USA
Audience: Children and parents
Toveedo creates Jewish video content for kids. The challenge was not just to make something entertaining but to build a product parents could trust while keeping children genuinely engaged.
Before this project, the brand had strong content and a clear mission, but it lacked a unified visual system and product experience. The platform needed to feel safe, friendly, and professional across every touchpoint.
I worked closely with the Toveedo team to design the complete UI and UX experience, covering the website, marketing assets, and product visuals. The goal was to create a system that could support real growth, not just look good.
The Challenge
Professional investors need more than just a wallet:
Designing for kids always means designing for parents as well.
The product needed to feel playful without looking careless. It had to be colorful and fun for children while still communicating safety, clarity, and credibility to parents making purchasing decisions.
At the same time, Toveedo was preparing to launch a tablet product alongside its content platform. This introduced another layer of complexity. The design had to scale across the website, advertising, social media, and physical packaging without losing consistency or trust.
Without a clear system in place, it was difficult to convert interest into confident purchases.
Design and Execution
I focused on creating a clean and friendly UI and UX system that feels intuitive from the first interaction. Playful visuals were balanced with structure, spacing, and clear navigation to make the experience easy for both kids and parents.
Alongside the platform design, I designed the e-commerce website, tablet visuals, and packaging and all supporting marketing assets, including banners, flyers, social media posts, and ads. Everything was designed as part of one connected system so the brand felt consistent wherever people encountered it.
Results and Impact
The tablet launch exceeded expectations.
10,000 tablets were sold within the first two months.
The brand became more cohesive and recognizable across all channels. Parents felt more confident engaging with the product, and the team gained a scalable design system they could continue to build on.
Final Outcome
This project helped transform Toveedo from a content driven idea into a polished, credible product. The design now supports both user experience and business growth, positioning the brand for long term success.
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