Designing for kids always means designing for parents as well.

The product needed to feel playful without looking careless. It had to be colorful and fun for children while still communicating safety, clarity, and credibility to parents making purchasing decisions.

At the same time, Toveedo was preparing to launch a tablet product alongside its content platform. This introduced another layer of complexity. The design had to scale across the website, advertising, social media, and physical packaging without losing consistency or trust.

Without a clear system in place, it was difficult to convert interest into confident purchases.

Design and Execution

I focused on creating a clean and friendly UI and UX system that feels intuitive from the first interaction. Playful visuals were balanced with structure, spacing, and clear navigation to make the experience easy for both kids and parents.

Alongside the platform design, I designed the e-commerce website, tablet visuals, and packaging and all supporting marketing assets, including banners, flyers, social media posts, and ads. Everything was designed as part of one connected system so the brand felt consistent wherever people encountered it.